Tourism is one of the sectors, which are blossoming due to
peace and stability in Uganda under the current Government. Tourism Minister
Maria Mutagamba said.
How do you rate the
current level of tourism activities in Uganda?
Tourism activities have greatly increased, thanks to the awareness campaigns that the ministry has created with the help of our partners such as agencies, line ministries and the Media. The recent success of Miss Tourism Uganda and viewing the Eclipse can attest to that.
Tourism activities have greatly increased, thanks to the awareness campaigns that the ministry has created with the help of our partners such as agencies, line ministries and the Media. The recent success of Miss Tourism Uganda and viewing the Eclipse can attest to that.
What major Innervations
has the Government made to Promote Uganda as Major Tourist destination?
The most Important factor I any country is security, and Thanks to the NRM government. Uganda is one of the safest Countries to visit. The government has also improved on the Infrastructure such as roads as well as well as providing an attractive economic atmosphere to encourage investment. Other innervations include conserving of Uganda’s wildlife and natural resources, Training of Tour Operators, tourism staff and engaging all stake holders.
The most Important factor I any country is security, and Thanks to the NRM government. Uganda is one of the safest Countries to visit. The government has also improved on the Infrastructure such as roads as well as well as providing an attractive economic atmosphere to encourage investment. Other innervations include conserving of Uganda’s wildlife and natural resources, Training of Tour Operators, tourism staff and engaging all stake holders.
You just concluded the
Ministry Master Plan, what are some of its Major highlights?
The Tourism MasterPlan 2014 – 2023 is essentially our 10 Year tourism Development Strategy, highlighting strategic objectives, our competitive positioning strategy and product Development strategy. The Master plan details areas of focus such as tourism Development areas in Uganda and tourism Demonstration Projects. It also drafts strategies for marketing Uganda as a leading tourist destination, and for improving tourism skills, education and training. Our communication strategy is also a major highlight of the master plan.
The Tourism MasterPlan 2014 – 2023 is essentially our 10 Year tourism Development Strategy, highlighting strategic objectives, our competitive positioning strategy and product Development strategy. The Master plan details areas of focus such as tourism Development areas in Uganda and tourism Demonstration Projects. It also drafts strategies for marketing Uganda as a leading tourist destination, and for improving tourism skills, education and training. Our communication strategy is also a major highlight of the master plan.
How will the Master
Plan reflect on the overall performance of the tourism sector in the country?
The plan will align and focus all the efforts not only the ministry, but all tourism stake holders in promoting Uganda as a proffered tourist destination.
The plan will align and focus all the efforts not only the ministry, but all tourism stake holders in promoting Uganda as a proffered tourist destination.
The plan is very detailed with performance makers, roles and
tasks clearly outlined to allow for accountability and self assessment. In
addition, our communication strategy calls for a tourism communication working
group, complied of communication and public relations officers from key tourism
stakeholders including in-line government ministries, the private sector and
the media.
Some Master Plans fail
due to limited funding, how do you intent to sustain it?
in every financial year, the government allocates money to the tourism sector. You should also remember that money, which is given to other sectors such as transport, environment and water benefit the tourism sector as well. However, the sector has development partners that include International Organizations and the private sector, Parliament has recently approved a loan of $25m (about Shs 62b) for the tourism sector that will over haul the Hotel and Tourism Training Institute in Jinja, the Uganda Tourism Board, build capacity of ministry and launch major promotion of Uganda as a preferred tourist destination both domestically and internationally.
in every financial year, the government allocates money to the tourism sector. You should also remember that money, which is given to other sectors such as transport, environment and water benefit the tourism sector as well. However, the sector has development partners that include International Organizations and the private sector, Parliament has recently approved a loan of $25m (about Shs 62b) for the tourism sector that will over haul the Hotel and Tourism Training Institute in Jinja, the Uganda Tourism Board, build capacity of ministry and launch major promotion of Uganda as a preferred tourist destination both domestically and internationally.
The ministry is planning
to re-brand and launch the Pearl of Africa Logo. What is the impact of this
initiative as far as promoting Uganda as a tourist destination globally is concerned?
Branding is a powerful tool in creating destination visibility. It communicates a promise of what Uganda stands for and has to offer. It also distinguishes the destination from the competitors. The Pearl of Africa brand will, therefore, become a forefront tool in communicating with our core markets for tourism.
What prompted you to come
up with the Miss Tourism East Africa idea?Branding is a powerful tool in creating destination visibility. It communicates a promise of what Uganda stands for and has to offer. It also distinguishes the destination from the competitors. The Pearl of Africa brand will, therefore, become a forefront tool in communicating with our core markets for tourism.
The success of our own Miss Tourism Uganda Ms Harriet Barbra Nakito who who represented as well in the recently concluded Miss Tourism International pageant in Malaysia where she immerged 14th out of the 60 participants and also scooped the Miss Friendship award.
The integration of tourism in the East African Community is another factor. You are aware that one can now acquire a single tourist Visa to visit Uganda, KenyaTanzania, Rwanda and Burundi. Hosting Miss Tourism East Africa would put Uganda on the Map internationally, and promote the entire EAC
By Bruce Amp
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